College Athletics Departments must increase revenue every year. External services areas (Ticket Sales, Ticket Operations, Development and Marketing) are tasked with increasing these revenue streams. Within their individual areas they create plans, but in most cases the external areas are not strategically aligned and pulling in the same direction.
Russell Dean brings 25 years of college athletics experience to integrate your external team to enhance customer service and increase revenue through three key steps:
1. Develop Team Goals – Create department goals and the processes to attain them. All external team members will know these goals and collaborate to achieve them.
2. Utilize Resources – Develop an infrastructure to share resources that are advantageous to other areas. All external areas must operate in the same systems for all fan, donor and student touch points.
3. Integrate Strategies – Develop a comprehensive plan for communication, prospecting, selling and retention, and cross-train all areas for cohesive implementation.
Russell Dean brings 25 years of college athletics experience to integrate your external team to enhance customer service and increase revenue through three key steps:
1. Develop Team Goals – Create department goals and the processes to attain them. All external team members will know these goals and collaborate to achieve them.
2. Utilize Resources – Develop an infrastructure to share resources that are advantageous to other areas. All external areas must operate in the same systems for all fan, donor and student touch points.
3. Integrate Strategies – Develop a comprehensive plan for communication, prospecting, selling and retention, and cross-train all areas for cohesive implementation.