Texas A&M Athletics Case StudyCompetitive athletic success is important to Texas A&M University, so the ability to fund their programs at the highest level is also critically important. In 2017, Texas A&M partnered with the Dean Team to evaluate ticket sales, systems and pricing, in-house vs. out-source ticketing options, secondary market and broker opportunities, and use of data analytics to drive and maximize ticket revenue. Dean Team quickly assessed Texas A&M’s culture, operations and areas of opportunity. In just 18 months, implementation of a new ticketing software, upgraded data warehouse, new CRM, and an in-house outbound ticket sales team have driven increased revenue and more efficient customer communication.
Results
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“Russ was able to immediately impact our ticketing and sales operation. His expertise in ticketing systems, revenue generation and the operation of a ticket sales staff has been invaluable. Selling tickets in the collegiate space is constantly evolving and Russ has strategically guided a variety of new initiatives aimed at growing revenue through various ticketing systems, digital marketing, data-based leads, secondary market opportunities, and technology driven avenues, ensuring our efforts are effective and in sync. He adds a value of objectivity that no one in the trenches has. Bringing in the Dean Team has been a tremendous asset to our overall operation.” “The 12th Man Foundation team is talented and has been very successful. Bringing in Russ has allowed us to fill in knowledge gaps in our team, launch an outbound sales team, and integrate an aggressive ticket sales calendar with our annual donor solicitations to realize significant growth to our bottom line. Having Russ continue to work with us allows us to use his experience and expertise to not only enhance what we are presently doing, but guide us in all of our pricing analysis and ticketing strategies moving forward.” |
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